Most Michigan businesses settle for cookie-cutter websites built from templates. They hire agencies that use the same WordPress themes as everyone else, install the same plugins, and deliver the same mediocre results. Your website ends up looking like every other business in your industry—slow, generic, and forgettable.
Code Crafted Digital takes a different approach. We're not a template shop. We're engineers who build websites the right way, using enterprise-grade technology tailored to your specific business needs. Whether that's a lightning-fast custom Next.js application, a properly-architected WordPress solution, or a hybrid approach, we choose the best technology for YOUR goals—not ours.
Why Technology Choice Actually Matters for Your Business
Here's what most Michigan web design agencies won't tell you: the platform matters less than how it's built. A poorly-coded custom site performs worse than a well-built WordPress site. The difference is in the execution.
We've built websites on every major platform. We know when WordPress makes sense—content-heavy sites that need frequent updates by non-technical teams. We know when custom frameworks like Next.js and React deliver better results—high-traffic sites where performance directly impacts revenue. And we know when a hybrid approach gives you the best of both worlds.
Most agencies pick one approach and force every client into that box. We evaluate your business goals, technical requirements, budget, and timeline—then recommend the solution that actually makes sense. No upselling. No forcing you into expensive custom development when WordPress would work fine. No cheap WordPress hacks when you need real performance.
What Makes Code Crafted Digital Different
After running family business operations in Michigan, we watched too many companies get burned by web design agencies that overpromise and underdeliver. Vague timelines. Hidden fees. Generic templates dressed up as "custom design." Websites that look pretty but don't actually drive business results.
That's why Code Crafted Digital operates differently. Every recommendation we make is based on what will actually help your Michigan business grow—not what makes us the most money. If WordPress is the right fit, we'll build you a properly-architected WordPress site that's secure, fast, and maintainable. If you need custom development, we'll use enterprise-grade frameworks that scale with your business.
We don't hide behind marketing jargon. We speak plainly about what your website needs, what it will cost, and how long it will take. Direct communication throughout your project. No sales teams, no offshore developers, no surprises.
The Technology We Use and When We Use It
Every business has different needs. A local service business with 10 pages needs a different solution than a high-traffic e-commerce platform processing thousands of transactions daily. Here's how we approach technology selection for Michigan businesses.
Custom Development with Next.js and React
For businesses that need maximum performance, we build custom applications using Next.js and React—the same technology powering Netflix, Airbnb, and major enterprise platforms. These sites load in under 2 seconds, handle massive traffic spikes, and give you complete control over functionality. Best for e-commerce platforms, SaaS applications, membership sites, and businesses where site speed directly impacts revenue.
Professional WordPress Development
WordPress powers 40% of the internet for good reason—when built correctly, it's secure, fast, and easy to manage. We don't use pre-made themes or pile on dozens of plugins. Instead, we build custom WordPress solutions with clean code, proper security hardening, and performance optimization. Best for content-heavy sites, blogs, news sites, and businesses that need frequent content updates by non-technical teams.
Headless CMS Architecture
Sometimes the best solution combines both approaches. We'll build your frontend with Next.js for speed and performance, while using WordPress or Sanity as a content management system on the backend. You get the editing experience you want with the performance your customers demand. Best for enterprise businesses, publishers, and companies with complex content workflows.
How We Build Websites That Actually Drive Business Results
A beautiful website that doesn't convert visitors into customers is just an expensive brochure. Every website we build for Michigan businesses is engineered with clear business objectives in mind.
We start by understanding your revenue model. Who are your ideal customers? What actions do you need them to take? What objections do they have before buying? Then we design user experiences that guide visitors toward conversion—whether that's filling out a contact form, scheduling a consultation, or completing a purchase.
Every design decision is intentional. Button placement. Color psychology. Copy hierarchy. Load speed optimization. Mobile responsiveness. We don't just make things look good—we make them work.
Performance and Speed Why It Matters for Michigan Businesses
Google's research shows that 53% of mobile users abandon sites that take longer than 3 seconds to load. Every second of delay costs you customers. Yet most Michigan business websites load in 6-10 seconds because they're built with bloated code, oversized images, and unnecessary plugins.
Every Code Crafted Digital website is built for speed. We optimize images, minimize code, leverage browser caching, and implement content delivery networks. Our sites consistently score 90+ on Google's Core Web Vitals—meaning fast load times, smooth interactions, and better search rankings.
Fast websites don't just improve user experience. They rank higher in Google search results, convert better, and cost less to host. Speed is a competitive advantage, and most of your competitors are leaving it on the table.
Mobile-First Design for Michigan Customers
Over 60% of web traffic in Michigan comes from mobile devices. If your website doesn't work flawlessly on smartphones and tablets, you're losing more than half your potential customers. We build every website mobile-first, ensuring perfect functionality across all screen sizes. Your site will look stunning and work perfectly whether someone visits from an iPhone, Android tablet, or desktop computer.
SEO-Ready Architecture from Day One
A beautiful website that nobody can find is worthless. Every site we build includes proper technical SEO architecture—clean code structure, semantic HTML, optimized metadata, schema markup, XML sitemaps, and fast page speeds. Your Michigan website launches with a solid foundation that search engines can easily crawl and understand.
For businesses that want to dominate their market, we offer comprehensive SEO campaigns that go beyond technical basics. Local SEO for Michigan businesses. Content strategy. Link building. Ongoing optimization. But every project starts with a technically sound website that gives you the best possible foundation.
Industries We Serve Across Michigan
We've built websites for Michigan businesses across every major industry. From manufacturing and automotive suppliers to healthcare providers, professional services, restaurants, retailers, and technology startups. Each industry has unique requirements, and we understand how to position your business effectively online.
Our Website Design Process
We keep it simple. Discovery call to understand your business. Design mockups for your approval. Development with clean, fast code. Testing across all devices. Launch with full training. Then 30 days of included support to make sure everything runs smoothly.
Transparent Pricing and Clear Communication
Most web design agencies make pricing intentionally confusing. They quote low initial costs, then hit you with change orders, maintenance fees, and hosting markups. We don't operate that way.
During our consultation, you'll receive a detailed proposal outlining exactly what's included, what it costs, and how long it will take. No hidden fees. No surprises. If your requirements change mid-project, we'll discuss the impact before proceeding. You'll always know exactly where you stand.
Professional website design typically ranges from $3,000 to $15,000 depending on complexity, custom functionality, and integrations. E-commerce platforms and custom applications may range higher. We offer flexible payment structures including milestone-based payments and monthly payment plans for qualified clients.
What Happens After Your Website Launches
Launching your website is just the beginning. Technology changes. Security threats evolve. Content needs updates. We provide ongoing support to keep your Michigan website secure, fast, and current.
Every project includes 30 days of post-launch support. After that, many clients choose monthly maintenance packages that include software updates, security monitoring, content changes, and priority technical support. Others prefer to manage their site independently with occasional support as needed. We're flexible based on your comfort level and technical capabilities.
Serving Michigan Businesses Statewide
Code Crafted Digital works with businesses across Michigan—from Detroit and Ann Arbor to Grand Rapids, Lansing, Troy, Kalamazoo, and Traverse City. Whether you're in Southeast Michigan, West Michigan, the Upper Peninsula, or anywhere in between, we deliver enterprise-level website design with transparency and direct communication.
Ready to Build a Website That Actually Works?
Your current website should be driving leads and revenue—not collecting dust. Let's build something better. Enterprise-grade technology. Transparent pricing. Direct communication throughout your project. No sales teams, no offshore developers, no surprises.